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Sunday, July 24, 2011

Flavoring Concentrates With Zero Carb Sparks Flavor Trend

By George Napoli


Flavoring trends add new flavors to the industry. What was once an obscure flavor like pomegranate joins the mainstream as restaurants bring them to their recipes to deliver fresh new ingredients. As the new flavor is seen and used more, the more popular it is. Suddenly, or so it appears, it plays a second horn to the next flavor that is popular.

Leading companies are always looking ahead. These companies are trying to anticipate the next big break through in flavorings that we will like, while others are hoping to establish a favorable pattern that will ignite the popularity of a fresh new flavor.

The sequence is not very easy nor exact; however, it is right on! Predicting the future for what's coming next requires a systematic process that uses sources from the food, beverage and restaurant industry just to mention a few of resources. New flavors are continually reviewed until patterns develop.

Here's how new flavors transition from being a new flavor to developing into a mass appeal. As a new flavor becomes more popular in a wide range of industry vehicles, like being used on menus, in cocktails, in beverages and foods, its use is varied slightly to help each new product deliver a unique taste. That drives the flavor profile into the public's attention.

The more popular benefits of the ingredient are highlighted, the more they peak excitement. Let's review pomegranate, a food that recently made the transition from an unfamiliar flavoring to a popular ingredient. Up to 2002, pomegranate was relatively not known and not available in typical markets. Pomegranate was mainly used for its functional attributes in supplements as well as hair and skin care consumer products.

Pomegranate then began to gain notice as an ingredient in everyday beverages, juices and cocktails. From there, it its growth started to a more popular approved flavoring. It appeared in drinks, in recipes and in specialty sauces. It was usually mixed with more basic flavors such as blueberry. Using the new flavor with the old lets people build experiences with a new flavor and create a comfort level.

What's next on the radar for new flavor trends? Soon "yumberry", to mention one, will be displaying its new flavor in flavoring profiles.

For now, all the top flavors like pomegranate, acai and blueberry are available in flavor concentrates that you can use to flavor water, beverages, foods and cocktails. One day soon yumberry will be popular in demand, and it will develop into a favorite flavor concentrate.

George Napoli is the author of the article and CEO of yumdropsflavoring.com and has researched flavor trends and flavor concentrates for over 5 years. Natural flavor concentrates are used to enhance the taste of water, tea, coffee, dairy and dessert products. Alcohol flavorings with no alcohol enhance virgin cocktails and are great for dieters, diabetics, and designated drivers.




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